When people think of Kodak today, it connects them to all the Kodak moments they have hitherto experienced. This year, we plan to launch our products in 10 more states.DC: Please tell us about the recent developments in the company in the past one year. Kodak has a long history of 127 years. The Indian market has started responding well to these brands, which was a situation seemingly impossible a few years back. We need to have more advanced technologies so that main components start getting built in India, as no Indian company manufactures LED glass panels and 70% of the cost of the LED TVs comes from the glass panel alone.
The decline in customs duty has been an encouraging sign for the manufactures in India. In a span of 2 years, we have one fully automatic manufacturing line for Kodak. We believe it will provide jobs and boost the manufacturing sector in the country.Televisions from these brands are doing exceedingly well China silicone rubber Manufacturers in the Indian market and with aggressive marketing and deals through online channel partners like Flipkart, sales for these televisions are skyrocketing.AM: Over the past year, Kodak HD LED TVs has made its offline debut in states like Gujarat, UP, Karnataka, Orissa and Uttarakhand.DC: What are your Make in India plans and SPPL’s contribution towards the initiative.DC: Kodak HD LED TV is a now a well-known brand in the market. For example, in U. With all this learning experience, we try and produce more technologically advanced products. Super Plastronics is one of the companies and they have revived brands such as Kodak in India.We interviewed Super Plastronics CEO and Director, Avneet Singh Marwah and he shed light on what is in store for the company moving forward.P and Karnataka, currently, we are conducting our business with top distributors in the regions. The moment there will be control over this, it will be a great sign for manufacturers. I feel that the demand for affordable category brands is increasing in the offline market as well. We will also be hiring more employees and soon, we will be introducing one more manufacturing line. Through this effort, therefore Kodak HD LED TV is one of the top 5 brands of TVs available online and we have got a fantastic response from the customers.Kodak currently has 28 offices Pan India and through our existing distribution channel, enter more offline trade aided by our current infrastructure of 350 service centres.DC: How has the Indian manufacturing industry changed over the past two years? How will this encourage the budding manufacturers?AM: I would say that in the past four years from ’Trade in India’ the country has shifted gears to imbibe ‘Make in India’.
The Kodak team has always supported the ‘Make in India’ initiative and will continue to do so. We do, however, support local manufacturing and it has been unfortunate that panel glass has not been manufactured in India. Today, top retailers want to keep the best affordable technology brands like Kodak, on their shelves so that they cater to all segments of the society and to attract those who look for quality products at affordable price points. Having said that, there is still a multitude of challenges that the manufacturers face but these challenges cannot be changed overnight. So, the kind of brand equity it has fostered in India is terrific. In terms of modern offline retailing, we are present in places like Croma, Max, Aditya Birla Group etc. We don’t support the idea of imposing a duty on items that are not manufactured in India. In terms of backwards-integration, we are still assembling in India. Therefore, our strategies for the offline channel is massive. Currently, we have developed infrastructure in 12 states in the country and by 2019, look to expand across 15 more. How have you been able to build a market for yourself in the past two years?AM: For the past 2 years, we have been adapting and learning so much from the market. We have 4+ reviews on all our SKUs. Things are improving with the implementation of the newer Government policies in the manufacturing industry, for example, GST. . It offers the kind of nostalgia that stays connected with the customers. Post-implantation of E-way bill, there will be control over the parallel economy, also known as the grey market. This would have helped boost the market and the ‘Make In India’ initiativeDC: How are you planning to revamp your channel and distribution strategies?AM: We have different strategies for our sales on different platforms. This year, consumers will see our presence expanding in modern retail counters. In India, we need interested and relevant technology companies to invest so that major raw materials are available in the country. Whenever there is a price point that is beneficial for the customers, there has always been a growth in sales, uplifting the sentiments in the market
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